Website
Agrafiotis Nurseries — From a legacy WordPress site to a modern digital experience
I designed and implemented the new website for Agrafiotis Nurseries in Framer. The goal was cleaner navigation, better content organization, and substantial support for customer communication.
Project Overview & My Role
Agrafiotis Nurseries had an older WordPress website that did not properly serve visitors in terms of structure, usability, and easy access to information. The goal of the new project was to create a modern and clear website in Framer that correctly presents the nursery's species, organizes educational content, and strengthens communication with potential customers.
My role included the new site structure, navigation design, content organization, CMS implementation for dynamic sections, and the creation of a multi-step quote request form.
The challenge
The main problem with the previous site was poorly structured information, which made it hard for visitors to find what they needed quickly. The business had a lot of educational material, videos and technical guides, but no organized way to use it on the site. It also needed a better way to collect leads, so that each quote request arrived with real detail about the species and the customer's needs.
The solution
I designed the new website in Framer with a focus on simple navigation. I built the core pages (Home, Species, About, Contact) and a Knowledge Center with three sub-sections: Videos, Articles, and Technical Guides.
I used a CMS for the knowledge center and for dynamic species sections. On the Videos page I integrated the company's YouTube channel, which has over 11,000 subscribers and 275+ videos, with filters and search for easier access.
I also built a multi-step quote form with Tally, so each visitor states the species they're interested in and key cultivation details. That lets the nursery prepare a more targeted reply.
The result
The result is a more modern, structured, and usable website that helps visitors navigate more easily and understand the nursery's services and species faster. The Knowledge Center puts the existing educational material to work and makes the nursery a go-to source for anyone looking for reliable cultivation info.
The new quote form also improves the quality of incoming leads, since the nursery gets useful information from the start to make a more targeted proposal.
